Another great event to keep the Anark 2023 tour rolling along. This week we were in Las Vegas for Realize Live 2023. Highlights included presentations and discussions about digital thread, supplier collaboration, artificial intelligence, the metaverse, and the power of rapid iterations; the NBA finals closeout win for the Denver Nuggets; the NHL finals close out win for the Las Vegas Golden Knights; and Earth, Wind & Fire’s close out performance.
Make no mistake, this conference was about the Digital Thread, and how Siemens Digital Industry Software help manufacturers on their digital transformation journey. "We always start with the Digital Thread," said Tony Hemmelgarn as he started his keynote presentation. There was a quick flash of their version of the infinity symbol closed-loop digital thread connecting all stages of a product’s lifecycle. The vision was excellent and featured some interesting ideas on how tech trends like AI and the Metaverse will benefit manufacturers. Siemens Teamcenter continues to provide digital thread capabilities for end-to-end BOM management and what was referred to as the Engineering Digital Thread.
Paraphrasing one of the customers during their keynote: There are multiple digital threads, and the next big challenge for manufacturers is to connect these digital threads together and everyone to them. “The digital thread is not just engineering. There are multiple digital threads across Manufacturing and Sustainment. We need to extend it to our customers, our users, our supply chain, and service network.“
The takeaway here is that manufacturers have spent a good deal of time building a digital thread to improve internal engineering processes, but now it’s time to extend it beyond engineering to improve supplier collaboration, customer deliveries, and other operational use cases.
This was one of my favorite discussions I heard during the event. The basic premise is not new, fail fast so you can innovate faster. What was interesting about this was the tie-in to the digital thread. Easton LaChappelle from Unlimited Tomorrow said, “The benefit of the digital thread comes down to one word: iterations.” He went on to describe that the biggest limiting factor to innovation is how much time is spent between iterations. True innovation happens when you try, fail, try again, fail in a different way, try again, and again, and again until you get it right. A valuable digital thread is one that helps reduce the time of each iteration by connecting everyone to the right data at the right time. This results in faster engineering design workflows, less time spent on manufacturing test runs, and improved supplier visibility and performance to sourcing cycle times. Anything you can do to get to the next iteration faster speeds up your time to an innovative solution.
I know, Metaverse and Digital Twin in the same sentence, but stick with me here. If you need to review a high-res simulation of an aircraft landing using real-world data to feed the simulation, you will do that in a virtual universe known as the Metaverse. Not the futuristic idealized metaverse where we’ll all be wearing $3500 ski goggles to switch between the physical and digital worlds with a simple gesture. This would be a simulation that borrows the avatar concept of successful metaverse platforms like Roblox, Minecraft and Epic’s Fortnite. These all have two things working in their favor: They are accessed on devices that everyone has and use an avatar that represents a real-world thing. The digital twin of an aircraft can then be loaded into a virtual environment that can simulate and show you how the aircraft will respond under different conditions. These physics-based simulations are becoming real thanks to GPU advancements, digital twin product avatars, and keeping it simple on displays that most manufacturers already have. No need to wait for Moore’s Law to deliver a ubiquitous headset.